The Launch Challenge that instigated ‘The Mental Health Moles’ Book

I’ve been a part of Shifties for approximately 18 months or so. They help to enable business owners to connect, learn, and grow with their businesses together.

The team, especially Alex Hughes, have been so supportive in both myself and ‘For Men To Talk’ and what we are trying to achieve throughout that period.

Over the last year, Alex, with the help of experts, have set out a number of tasks to improve us as entrepreneurs and small business owners. Tasks such as ‘Social Media Training’, ‘Meditation’ and ‘Expand Your Network’.

I always want to participate in these exercises. I want to learn and I want to improve, both as a person and as a director of a company. Apart from the ‘Early Riser’ task of waking up at 5am, that’s a bit too far for me!

The latest task was the ‘Launch Challenge’. Giving the members of Shifties a chance to launch a new business, service or product. At that time, I had already launched ‘For Men To Talk’ and I didn’t want to launch another business.

I needed a product. But what could I do? I needed something to support ‘For Men To Talk’.

Every since I was a child, I was fascinated by the Mr. Men books. I used to love my parents reading them to me, until I could read them myself and I love reading them now to my own children. The books are a series of brightly coloured, boldly drawn illustrations and introduces a different title character, with a different personality trait with a different a simple moral lesson in each book.

Six months previously to the start of the ‘Launch Challenge’, I used my love of the Mr. Men books and designed two cartoon moles, one with a bowler hat and one slightly smaller. I accompanied the moles and wrote a 4 page storyboard where the moles talked about different mental health illnesses and posted them on social media channels every Monday. All of a sudden I had around 20 different storyboards and I realised that this was my product!

Over the coming weeks, I researched, wrote and designed further stories, filled with topics, such as anxiety, depression, grief, social media, stress, sleep and many more, combining to make a total of 52 storyboards.

I have always asked questions, about anything. If I don’t know something, I am not afraid to find out the answer by asking, especially in business and in this scenario, a product launch. I had virtual meetings with a book publisher, printers and a proof reader to make sure that I had everything I need to make sure that my book would be at the best that it could be.

So right now I am very proud to announce that The Mental Health Moles book is OUT NOW. It is available:

All money goes towards supporting For Men To Talk who give men suffering with anxiety, depression and grief a chance to talk with other fellow sufferers.

The Mental Health Moles are here to Help!

A founder of a mental health peer support company in Bedfordshire has published a short book highlighting mental health challenges.

Similar to the style of the Mr. Men books, Luke Newman from Potton, has designed and written ‘The Mental Health Moles’ showing fifty-two storyboards accompanied with brightly coloured and boldly drawn illustrations with advice about mental health topics, such as anxiety, depression, grief, social media, stress, sleep and many more.

Luke has lost both his mother and sister to cancer and felt that there wasn’t an open platform for himself and other men to have a place to talk about their feelings openly.

So in 2019, Luke launched ‘For Men to Talk’ providing men with an opportunity to talk about their mental health during a weekly meeting. The group started at the beginning of 2020 in Jones Café in Biggleswade until the coronavirus lockdown moved them to the Zoom virtual online platform. The meetings will hopefully return to the café in July 2021, as well as continuing online, depending on lockdown restrictions.

Suitable for all ages and genders, ‘The Mental Health Moles’ book is available to purchase for £4.99 from the Amazon Kindle store via and £5.99 for the printed version which will soon be available from the ‘For Men To Talk’ website.

“I launched a crowdfunding campaign to raise £300, so that 100 copies could be printed,” said Luke. “People donated a minimum of amount of £10 and would receive a personalised and signed copy done myself. That target was reached in just eighteen hours. I can’t thank those people enough for the support”.

For more information about For Men to Talk and how to join the weekly sessions, please visit